University of London, Birkbeck College

Faculty Member, Media and Cultural Studies

Research and Teaching Associate

About

My research interests include brands, branding and trademarks, advertising and marketing, new media, music industries and media and cultural globalization. I am particularly interested in theorizing these new forms of cultural production and objects in Japanese and East Asian contexts and from 'post Birmingham' media and cultural studies perspective. I have lectured and written widely on branding in East Asia in both academic and business settings and is now finishing a manuscript on globalization of Japanese brands in East Asia and is writing a textbook on Japanese creative industries.

My interest and approach to research in contemporary form of cultural production and creative industries stems from and is informed by my experience of working in a global advertising agency, as an account planner, and subsequent involvement in a couple of Internet start-ups in New York and Tokyo. I have brought this experience and knowledge into my research and teaching in order to explore the connections and tensions between theories and practices.

I have a Master degree from Columbia University, New York, and a PhD from the Centre for Cultural Studies at Goldsmiths, University of London. I am one of the organizers of London Asia Pacific Cultural Studies, a London wide forum for graduate students and scholars working on media and cultural issues in Pacific Asia.

London Asia Pacific Cultural Studies
<https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=LAPCSF&gt;
<http://lapcsf.blogspot.com/&gt;

Dr Shinji Oyama, (大山真司)
BA (ICU, Tokyo), MA (Columbia, New York), PhD (Goldsmiths, London)

Title: Sasakawa Research and Teaching Associate in Japanese Creative Industries

Director, Birkbeck Centre for Media, Culture and Creative Practices

Contact details
Department of Media and Cultural Studies
Birkbeck, University of London
43 Gordon Square
Bloomsbury
London WC1H 0PD
tel 020 3073 8364